Tag: digital-marketing
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Analyzing User Behavior Based on Device Characteristics and App Usage
By Cy Seeley, M.S. Student, Syracuse University Abstract This paper investigates the impact of device characteristics and app usage on user behavior, with a focus on the relationship between the number of apps installed, app usage time, and user behavior classification. Data for this study was obtained from a publicly available dataset on Kaggle. Using…
Cy's Data Lab 